New iDevices are upon us. Here are 3 signs that Apple cares more about their profit than your product experience:
1. 1GB RAM
The iPhone has 1GB RAM since the A6 was introduced in the iPhone 5 back in 2012. With the introduction of the 64-bit A7 CPU last year, 64-bit apps use up to 30% more memory which means less free memory for multitasking and gaming. Android devices require more memory due to higher OS overheads and flagships have 3GB. It’s time for Apple to go to 2GB so that these new devices have a longer lifespan beyond iOS 9.
(This RAM limitation is even worse on iPads due to larger memory requirements of a higher resolution display, and there are countless of users complaining that their shiny new 2013 iPad Airs and retina iPad minis cannot hold more than 1 or 2 Safari tabs in memory without reloading. Bad.)
2. +$100 for more storage
See my earlier post on Apple’s Storage Ripoff. If Apple keeps their storage increments to $100, it’s clear they want to continue milking us to feed their fat profit margins.
A few months ago, Apple made each storage increment (16GB to 32GB, 32GB to 64GB) of the iPod touch $50. They will not lose money because it merely costs $19 to go from 16GB to 64GB. Look at how much SD cards cost in retail, and there’s your benchmark.
3. 16GB model at last year’s price
16GB is hardly enough, as storage requirements increase due to:
- Universal apps which contain assets and retina-sized images to support multiple screen sizes of the iPhones and iPads models out there
- Larger apps compiled for the 64-bit A7 (and the upcoming A8) CPUs
- Higher megapixel cameras and higher resolution video, requiring more storage
- Users’ number of photos, music and videos increase over time
If the entry level model still remains at 16GB, it is clear that Apple wants to keep the cheapest model severely gimped to push users to the more expensive ones. The higher tiers are where the fat margins are, given that storage is the only difference and these NAND memory chips are dirt cheap, and even more so with Apple’s buying power.
A small concession is that the 32GB model is gone, and the only higher capacity models are 64GB & 128GB at the current prices of the 32GB & 64GB iPhone. But still, 16GB in 2014? Geez.
My bet is that Apple will fail the test on all three counts. I’d love to be proven wrong.