"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

— Maya Angelou


Damning analysis. Power corrupts, absolutely.

Tags: microsoft
PC makers just can’t stop the itch to mess with keyboard layouts. This Acer Aspire S7 has a tiny caps lock with the tilde key right beside it. How’s that for your muscle memory?

PC makers just can’t stop the itch to mess with keyboard layouts. This Acer Aspire S7 has a tiny caps lock with the tilde key right beside it. How’s that for your muscle memory?


Once the iPhone with the sapphire screen comes out, the back of phones now become the most fragile part of these everyday devices. What will it take to get rid of cases?


Almost every country is in on this charade. What’s worse are countries whose leaders benchmark and pay themselves against their GDP, and refuse to look at other measures.

"It is difficult to get a man to understand something, when his salary depends upon his not understanding it!" — Upton Sinclair


You’re shortening your lifespan if you leave a light on while sleeping “just in case”. Use a torch and live longer.


When a company gets rich too fast and starts drowning in profit, this ultimately happens. Don’t be evil, eh?

Behaving like scummy PayPal (sudden account lockdowns, money withheld, uncontactable, copy & paste responses) is the order of business it seems.


Apple’s Storage Ripoff

Ben Lovejoy at 9to5Mac highlights Apple’s $100 pricing increase for doubling of memory on iOS devices:

There’s a certain marketing genius to Apple’s three-tier pricing for flash storage on its iPhones and iPads. Since customers can’t add storage via a microSD card later, they have to decide in advance how much storage they need, and many of us are going to err on the side of safety, bumping our purchase up to a higher price-band.

Take a look at SD card prices, and compare them to the price increments Apple charges:

  • $100 for an additional 16GB, to go from 16GB to 32GB
  • $100 for an additional 32GB, to go from 32GB to 64GB
  • $100 for an additional 64GB, to go from 64GB to 128GB

How does this even make sense when storage capacities everywhere else is at a pretty consistent dollar per GB? Simple: Apple has a huge enough profit to price this arbitrarily, making this a consumer positioning and marketing exercise. As long as you think $100 more for the “next higher capacity model” is acceptable, ka-ching! It costs an estimated $19 more to make a 64GB vs a 16GB iPhone 5s! How egregious is that?

The $100 pricing tiers started with the iPod, especially with the flash-based iPod nano, which was launched at a time when flash memory was still costly and Apple’s huge market advantage allowed them to secure flash chips at volume prices. With the earlier iPhones, the lowest capacity model at the $299 price point was bumped up. But after the iPhone 4s, Apple decided to freeze the 16GB models at $299, take the profits and rip us off.

Lowest capacity $299 iPhones by model:

  • iPhone (2008): 4GB
  • iPhone 3G (2009): 8GB
  • iPhone 4 (2010): 8GB
  • iPhone 4s (2011): 16GB
  • iPhone 5 (2012): 16GB
  • iPhone 5s/5c (2013): 16GB

The iPad situation is worse. Every year’s iPad from the first one in 2010 to the current iPad Air is priced at $499 for a measly 16GB. This on a device that’s supposed to usher in the “post-PC era”. Bleah.

Due to Apple’s expanding ecosystem of retina screens, Universal apps (supporting both iPhone & iPad) and multiple screen sizes, iOS app sizes are bloating up. Apple’s own iLife and iWork iOS apps take up from 200MB to 700MB.

This is the single most significant pricing trick that lets Apple rake in obscene profits year after year. Apple’s not going to cede this and give consumers a little more value, at least not until there’s some pressure otherwise. The 2014 launch of a new 8GB iPhone 5c SKU (instead of a price drop for the 16GB model) does not bode well for Apple giving consumers a little more storage at the same price.

My hope is that soon enough, consumers will realize that other device makers are charging just $20-50 more for the next step up in storage. (Still expensive compared to a SD card, but way more reasonable.) All it takes now is for the media to mention this in every review of new iPhones and iPads, increasing the visibility of Apple’s ripoff pricing, and turning consumer opinion against Apple.

I sure hope this happens sooner rather than later, because nothing else will wake Apple up as they continue to drown in their fat margins.


Interesting to watch Xiaomi get fans as rabid as Apple’s while using a totally different social-first strategy compared to Apple’s glossed up, marketese-heavy approach.

Could it be that both companies have good products, and that being the underlying key driver of their respective fanatical user bases? Likely.

The twats at Apple just can’t get their software right. Today’s exhibit: Installing a Safari software update twice.

The twats at Apple just can’t get their software right. Today’s exhibit: Installing a Safari software update twice.

Tags: apple osx
"Design is what we don’t ask the user to do."

— Rebekah Cox

Tags: design

Flat-out awesome concept of how Notification Center and Mission Control should work. This is one instance where I hope Apple shamelessly steals this idea outright.

Good riddance to double-pressing the home button, causing home button wear & tear and infecting “I shall prepare for the worst” users with Accessibility nipple-itis.

Tags: ios iphone ui ux

Suggestions that Microsoft scrap its own operating system in favor of such a fork simply betray a lack of understanding of the way Google has built the Android platform.

Never trust someone who claims “whoa, Company X with existing mobile platform is moving to Android because Android is the unbeatable market leader”.

From the way Android is designed, you have to be in bed with Google and leashed to the headboard like a bitch slave. Otherwise, you have to be ready with your own services layer, like what Amazon has, or what Microsoft can have.


Want your computer to have a touch screen? Really, you don’t know what you want besides “more features”. I wrote at length about these people, and they’re now what I call Spec Monkeys. Those who hunger for larger numbers and more features on the checklist, regardless of practicality.

And look at the Windows 8 disaster, now unmitigated and full-blown, setting back Microsoft by years in the industry.


Just sleep more, will you? An hour less, and there’s serious detriments.

Tags: sleep health